turn on the revolution
Orders £50+ FREE UK Delivery
Female-Founded LGBT+ Inclusive
Trustpilot 'EXCELLENT'
turn on the revolution
turn on the revolution



Our most important sexual relationship is the one we have with ourselves. When we are sexually empoweredand fulfilled, we are more confident in our bodies, in our voices, and in our lives.
That's why in 1992, we launched the UK's first sex shop by women, for women. It was high time we harnessed the power of our own pleasure, and thirty years later, our mission is more relevant than ever.
Our Mission

HANDMADE & CHERRY-PICKED SEX TOYS FOR WOMEN (AND THOSE THAT LOVE THEM) SINCE 1992.
OUR BODY. OUR VOICE.
Knowledge is power right? Contact us for 1-2-1 guidance that's un-pushy and tailored to you... Or dive into our advice pages for guides on everything, from how to choose your first sex toy to intimacy after the menopause, and everything in between!
The Menopause Is Killing
My Sex Life.
'The biggest casualty of my life as a 49-year old menopausal mother has been my sexual relationship with my husband.
When I do feel remotely interested, the actual act itself is much more uncomfortable, even with lube, and it takes me so long to get to orgasm I should pack sandwiches for the trip!'
Painful Sex.
'After having a laparoscopy and finding out that I have problems with my ovaries, sex is obviously painful.
I'm only 23 and it's stressing me, and my partner of 3 years, out.
I want my sex life back!'
We're called Sh! as a ironic comment on the silencing of female sexuality (with the exclaimation mark playfully sticking its tongue out to that!)
But we're also Sh! by name, Sh! by nature.
Discretion is in our name! When you shop online at Sh! you can be assured of super discreet packaging & service, along with a genuinely unique range of sex toys & pleasure products, personalized advice & FREE UK delivery on orders over £50
Our fans

Founded in the spirit of resistance, for over 30 years Sh! has trailblazed the rights of women to sexual pleasure. And now there's a new, exciting chapter in our history...
Looking back over the last 30 years of Sh! - the good, the bad and why it's all been worth it!
By choosing to shop with us, you help us to achieve SO much more than simply sell sex toys. From providing free workshops for women living with HIV, or cancer and those born intersex, to providing free training to resident doctors on the importance of sex to wellbeing & how to talk comfortably about this to their patients - we couldn't do all this without you...
Whether delivering tailored advice and top service, creating gorgeous Sh! own-brand range of UK-made sex toys or pioneering new ways to spread our message, we're passionate about the empowering ethos at the core of our independent, women-run company...
13 - 19 November